Are You Confused About Social Media and Wonder If It’s Just A Passing Phase? Are You Unsure If You Can Use Social Media As A Tool To Target Australian Prospects & Customers Online?

As a business owner you have perhaps heard about social media and are wondering what all the fuss is about. Facebook and Twitter seem to talked about everywhere. Perhaps you already have a LinkedIn account. It appears as though people you meet want you to be their friend on Facebook. Blogging, which started off as a novel pastime has caught on. Even Australian businesses seem to be blogging nowadays.

Driving traffic through online conversations

So what does all this have to do with your business, and can Social Media Management drive traffic to your website, whether your prospects are in Sydney, Melbourne or Brisbane?

The primary goal of businesses with an online presence is to get visitors to their website. If social media provides an opportunity to allow people to guide your prospects to your website for free, wouldn’t you want to take advantage of this tool to the fullest? 

Missing out on an incredible opportunity

If you are sitting on the fence with social media management and not engaging with your prospects & customers every day, just like a member of a penalized soccer team, you are playing the game at a disadvantage, while your competitors are using social media optimisation strategies to engage with their customers. Besides, if you’re not even a member of these communities, how do you know what your prospects and customers are saying about you?

Piecing the puzzle together

Perhaps you’ve gone a step further and started a company blog? That’s a great start! But are you driving traffic and converting visitors into leads or sales?

You’ve finally set up a Twitter account for your company. A great start! But without social media optimisation, how do you build a stream of loyal followers who will promote your business? How do you engage your followers and start a meaningful conversation with them without social media planning?

Meaningful conversations with prospects and customers begin with social media planning. You need to know what purpose social media will serve your business. Once you have a plan in place, your next step is social media optimisation, which means your website is optimised in a manner that is most effective for initiating conversations with prospects and customers.

Discover How To Create Engaging Social Media Campaigns To Skyrocket Website Traffic, Generate Leads, Convert Prospects Into Customers and Propel Your Brand Through To The Top Of The Popularity Rankings

Ask a business, how they get a majority of their customers and you are certain to hear the answer, “Word-Of-Mouth.” Trust based marketing of this kind has always been highly successful. However with increasing competition and with the rapid shrinking of the customer base, traditional word-of-mouth simply does not cut it. This is one of the reasons why social media planning has become crucial to the success of internet marketing.

Taking online marketing to a new level

The rise of social media such as FaceBook, YouTube, Twitter and other social media sites have taken internet marketing to a whole new level, giving marketers the opportunity to socialize online with prospects and customers to build credibility, drive traffic and pull in sales.

In its simplest form Social Media Management is nothing but “Word-Of-Mouth” on the internet. FaceBook and now Twitter also has created frenzy among marketers. You can now take advantage of the exact social media planning strategies that businesses have used to engage with their target market to demolish the competition.

Optimising websites beyond SEO

The search engine giant Google now recognises Twitter posts in their organic results.  A keyword search for your product will now show Tweets on the first page of Google.  Google also recognises Facebook profiles, and business “fan” pages, which now show up in the rankings despite being commercial in nature.

Very few business owners are aware of the keyword terms that can be found in the social media search function in Google. Searching for a name in Google, scrolling to the bottom to check hyperlinks, could show the Facebook search link, and make your brand stand out.

Social media optimisation has added a new dimension to Search Engine Optimisation that is crucial to the success of  an online business.

Breathing new life into SEO

High page rank sites dislike spam, and instead of putting your content where it is not welcome you can put it on SEO friendly sites, that love fresh content, and permit you to post your content whenever you want. Social media optimisation and SEO are like butter and jam, both are best when put together. In the future SEO will be heavily; dependent on social media, which is why utilising social media planning it is a no brainer for any business.